The ASOS Food Truck was created to bring food and fashion onto campus and sign up students to their discounts and exclusive promo deals.
The activation engaged with over 10,000 students, rolling into 10 major universities across the Eastern Seaboard of Australia. The truck treated students to loads of freebies, creating long lines for a $0 lunch and goodie bags filled with study essentials and a chance to win a golden ticket to shop ASOS's wardrobe.
A live art space featured on the back of the food truck, supporting young talent and leaving an art piece to travel along on the journey.
The entire activation was shared across Eat Art Truck and ASOS’s social channels. With the help of quirky snapchat filters, student insiders, instagram and facebook posts.
As part of the 'It's Spring, Try Something New' campaign, The Fresh Food Truck was created to excite audiences with spring meal inspirations.
The Fresh Food Truck generated five experiential campaigns across NSW, QLD, VIC, SA and WA outside selected store locations. Shoppers and passers-by were invited to a free lunch, dining on Jamie Oliver's super-tasty recipes from the campaign's take home recipe booklet. The dishes exampled fresh, easy-to-make meals, using produce sourced from nearby store-locations.
Together with media partner, Nova FM, audiences were encouraged to share their free meal with their social media communities for the chance to win a Woolworths gift card.
To activate and promote Liverpool City’s “The Great South West” brand, Liverpool City World On A Plate Food Truck was created to showcase the wonderful array of cuisine and dynamic food culture in the Great South West region.
Each morning of the activation, fresh food and ingredients would be collected directly from local restaurants, cafés and bakeries. Across the 10 dishes served, diners were taken across the globe with flavours from Europe, Asia and the Middle East.
The experiential activation launched the Brand’s new website, Facebook page and Instagram feed which will continue to share and promote the City’s diverse cultural events with the wider Sydney community and its visitors.