EAT is Australia's leading brand activation food truck, having created some of the most memorable and successful brand activations including the MasterChef Food Truck with MasterChef, The Fresh Food Truck with Woolworths Australia, The Citibank Dining Food Truck with Citibank and Sydney Morning Herald Good Food Month.
We are dedicated to creating campaigns and experiences that will leave a lasting impression on consumers.
Taboo x Mecca Cosmetics
MECCALAND is Australia's largest consumer brand experience and EAT signed on with Taboo as their official Food Partner.
We were briefed to create 5 unique food experiences corresponding to the 5 worlds within the beauty festival to expand the MECCA brand experience.
5 custom food worlds created
Custom packaging & recipe creation
#FREESPIRITVAN Road Trip
Khalid x Sony Music Australia
We brought Khalid's Free Spirit Van down under in celebration of Khalid's Free Spirit album drop.
Fully Customised Vehicle
6 Locations across NSW & VIC
2780 Free Merch Giveaways
170 Album Sales
The Peach Truck
EAT Activate launched the Go-To Skincare Peach
Truck to celebrate the Go-To Skincare's Zincredible, a hydrating daily moisturiser with physical SPF 15 for moderate UV protection. We took the Peach Truck around Sydney, Melbourne and Canberra, hitting up locations big and small.
Taste Of Macao Food Truck
Macao was designated UNESCO’s official Creative City of Gastronomy for 2018 and to celebrate, Macao Tourism rolled through NSW and Victoria with our Taste of Macao Food Truck to show everyone what the fuss is about.
18 Activation Days throughout 2018
The Fresh Food Truck
As part of Woolworths' 'It's Spring, Try Something New' campaign, The Fresh Food Truck was created to excite audiences with spring meal inspirations. The Fresh Food Truck generated five experiential campaigns across NSW, QLD, VIC, SA and WA outside selected store locations.
5 States / 5 Capital Cities
19 Days on the road